OneWorld Brand Guidelines
![](https://mackenziekrumland.com/wp-content/uploads/2023/12/BrandGuidelines_01.png)
Prior to my start at OneWorld, there were no set of rules for their branding. I took the reins of redefining the brand identity, creating a cohesive set of brand guidelines from scratch. I cleaned up imperfections in their logo, and I created a color pallette for the company. See full brand guidelines here.
![](https://mackenziekrumland.com/wp-content/uploads/2023/12/Screen-Shot-2023-12-12-at-9.10.27-PM.png)